GENEVA, Switzerland (July 6, 2007) - The Tea & Coffee World Cup Geneva Exhibition & Symposium, which was June 3-5 2007 at the Palexpo in Geneva, Switzerland, proved to be a powerful meeting of the tea and coffee minds. It served as a key opportunity to network, in which valuable business relationships were formed and collaborative partnerships were acquired.
The floor of the international tradeshow introduced many new and cutting-edge products and equipments to industry executives looking for new ways to build upon their product lines and expand brand awareness. Meanwhile, the show’s symposiums shed new light on pertinent industry questions, with a wealth of top-notch speakers lecturing on different tea and coffee tracks.
Representatives from the various sectors of the coffee and tea markets converged in cosmopolitan Geneva to share thought on the issues facing their particular part of the world. Equipment manufacturers, growers, importers, exporters, coffee roasters and tea packers all played a distinct role in helping the industry move in evermore profitable directions.
The Espresso Seminar held by the Italian Espresso National Institute (INEI) in cooperation with the International Institute of Coffee Tasters (IIAC) met even more success than at previous shows in Hamburg and Rome. In this interactive seminar, experts lectured in front of a sold-out room, teaching the science and precision behind making a classic cup of espresso through time-honored techniques. Upon completion, participants were awarded valuable industry diplomas.
Also enriching the educational portion of the 2007 Tea & Coffee World Cup Geneva were three informative and entertaining industry events. The Tea Cupping and Tisane Cupping events each, respectively, had an enthusiastic overflow of attendees lined up to taste and learn. The Coffee Roasting Workshop, sponsored by Probat, shed light on a complex part of the coffee industry supply chain.
Tea & Coffee World Cup Geneva was a success, drawing leaders from Europe, South America, North America, Africa and Asia to showcase their high quality goods and services. Following the same model, and that of previous shows, a new event has been designed to bridge ideas between Latin America and North America, and industry professionals who are interested in doing business with these valuable markets. The Tea & Coffee World Cup Americas show will be held in Miami Beach, Florida, on January 9-11, 2008. Don’t miss this exciting opportunity to learn the most up-to-date information on tea and coffee from the source on through up the supply chain. Your chance to make invaluable business contacts and purchases is just months away, with every aspect of tea and coffee technology, packaging, roasting and processing on display.
For further information on upcoming shows, contact Analia Christmas, Tea & Coffee Trade Journal, e-mail a.pereda@lockwoodpublications.com or visit http://www.tcworldcup.com/.
The floor of the international tradeshow introduced many new and cutting-edge products and equipments to industry executives looking for new ways to build upon their product lines and expand brand awareness. Meanwhile, the show’s symposiums shed new light on pertinent industry questions, with a wealth of top-notch speakers lecturing on different tea and coffee tracks.
Representatives from the various sectors of the coffee and tea markets converged in cosmopolitan Geneva to share thought on the issues facing their particular part of the world. Equipment manufacturers, growers, importers, exporters, coffee roasters and tea packers all played a distinct role in helping the industry move in evermore profitable directions.
The Espresso Seminar held by the Italian Espresso National Institute (INEI) in cooperation with the International Institute of Coffee Tasters (IIAC) met even more success than at previous shows in Hamburg and Rome. In this interactive seminar, experts lectured in front of a sold-out room, teaching the science and precision behind making a classic cup of espresso through time-honored techniques. Upon completion, participants were awarded valuable industry diplomas.
Also enriching the educational portion of the 2007 Tea & Coffee World Cup Geneva were three informative and entertaining industry events. The Tea Cupping and Tisane Cupping events each, respectively, had an enthusiastic overflow of attendees lined up to taste and learn. The Coffee Roasting Workshop, sponsored by Probat, shed light on a complex part of the coffee industry supply chain.
Tea & Coffee World Cup Geneva was a success, drawing leaders from Europe, South America, North America, Africa and Asia to showcase their high quality goods and services. Following the same model, and that of previous shows, a new event has been designed to bridge ideas between Latin America and North America, and industry professionals who are interested in doing business with these valuable markets. The Tea & Coffee World Cup Americas show will be held in Miami Beach, Florida, on January 9-11, 2008. Don’t miss this exciting opportunity to learn the most up-to-date information on tea and coffee from the source on through up the supply chain. Your chance to make invaluable business contacts and purchases is just months away, with every aspect of tea and coffee technology, packaging, roasting and processing on display.
For further information on upcoming shows, contact Analia Christmas, Tea & Coffee Trade Journal, e-mail a.pereda@lockwoodpublications.com or visit http://www.tcworldcup.com/.
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